Cookie Policy

1. General Information

This Cookie Policy informs you about which cookies are used on the website rossenkosmetik.de, for what purposes they are used, and how you can manage your cookie settings.

Cookies are small text files that are stored on your device when you visit a website. They are used to ensure basic website functionality, analyze usage, and optimize marketing activities.

The protection of your personal data is our highest priority. Data processing is carried out in accordance with the General Data Protection Regulation (GDPR) and the Telecommunications-Telemedia Data Protection Act (TTDSG).

2. Controller

The controller responsible for the processing of cookies on this website is:

K+R Reinigungssysteme e.K.
Herrenwiesenweg 1
71701 Schwieberdingen
Germany

Further information on data processing can be found in our Privacy Policy.

3. Types of Cookies

a) Necessary Cookies

Necessary cookies are required to ensure the basic operation of the website. They enable functions such as the shopping cart, page navigation, security, and language settings.

These cookies are set on the basis of Art. 6 para. 1 lit. f GDPR (legitimate interest) and do not require consent.

b) Statistics / Analytics Cookies

These cookies help us understand how visitors use our website in order to continuously improve content and functionality. Only pseudonymized data is processed.

We use:
Google Analytics 4 (GA4)

Storage period:
Event data: up to 2 months
User data: up to 14 months (with automatic reset upon new activity)

Processing is carried out exclusively on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR.

c) Marketing and Tracking Cookies

Marketing cookies are used to display relevant advertising to visitors and to measure the success of our advertising campaigns. User behavior may also be analyzed across multiple websites.

We use, among others:
Meta (Facebook) Pixel
Google Ads conversion tracking

These cookies are only set if you have explicitly given your consent, in accordance with Art. 6 para. 1 lit. a GDPR.

4. Cookie Duration

Depending on the type, cookies may be:
Session cookies, which are automatically deleted after leaving the website
Persistent cookies, which remain stored on your device for a defined period of time

The exact storage duration depends on the respective cookie.

5. Consent and Withdrawal

When you first visit our website, you have the option to give or refuse your consent via the cookie banner.

You can change or withdraw your consent at any time by reopening the cookie settings. The withdrawal does not affect the lawfulness of processing carried out up to that point.

6. Managing Cookies via Browser

You can also delete or block cookies at any time via your browser settings. Please note that this may limit the functionality of the website.

7. Changes to This Cookie Policy

We reserve the right to amend this Cookie Policy in order to adapt it to changes in legal requirements or technical developments. The version valid at the time of your visit shall apply.

8. Further Information

Further information on the processing of personal data can be found in our Privacy Policy on this website.